Moveris is best known for our ability to test audience response to videos, but we’ve recently launched the ability to test content from the earliest stages of message development–text.

Long or short, the best video content always starts with a script. Someone puts their ideas into words before they become pictures. We’ve found that some of our smartest and most forward-thinking clients want audience response data from the very start, long before money is ever spent on video production, animatics, or storyboarding. In the last couple of weeks, we’ve finalized development of script testing, and we’re starting to service some of the biggest names in the ad industry (more on that to come soon!). Content creators at the script stage get the same rigorous biometric response data as they would get at the full-blown video testing stage–and doing so prevents some potentially expensive content weaknesses.

So, regardless of the stage you find yourself in the ad creation process, get some content on paper and take Moveris for a spin and see how your content can more fully engage your audience.