Testing ads using biometrics—measuring biological responses like heart rate, facial EMG, and eye tracking—can be extremely valuable for your company for several reasons: Uncover

In a world overflowing with content, getting your audience to stop, pay attention, and actually care is no small feat. According to Malcolm Gladwell,

Alison Bryant, one of the world’s most recognizable names in media research and content development, has joined Moveris as its Chief Growth Officer. In

Facial EMG vs. facial expression analysis Facial EMG (electromyography) is often considered better than facial expression analysis for detecting subtle emotional responses because it

Why psychophysiology to measure attention and emotion Psychophysiology, as a field, stands out when it comes to studying attention and emotion because it focuses

Why emotion is so important in marketing Emotional marketing focuses on creating messages that evoke strong positive emotions and minimize negative emotions. The right